Begreper og Teorier
Spiral Of SilenceCorporate Social Responsibility (CSR)EkkokammerSocial Networking Site (SNS)Search Engine Optimization (SEO)Cost Per Click (CPC)KundereiseDoblin ModellenDigitale plattformerBig DataSoftware as a Service (SaaS)PolyphonyAdvertising and Marketing (A&M)AIDAConversionsRisk ManagementCustomer careContent Maximization (CM)AnalyticsMere exposure effectConsumer Generated Media (CGM)SAFEUnique Selling Proposition (USP)Consumer Solicited Media (CSM)Consumer Fortified Media (CFM)Integrated Marketing Communication (IMC)Outstanding ContentCost Of Ignoring (COI)SMART GoalsMedia ClippingsAdvertising Value Equilancy (AVEs)Disentangeling Metrics - How to make sence of the metricsPolarized CrowdTight CrowdBrand ClusterCommunity ClusterBroadcast ClusterSupport Network